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Messaging, Graphics & Content

 

I have a gift of being able to communicate with the written word. Furthermore, I am one of those visual learners. So after developing a slogan that describes the Unique Selling Point of your core business, I begin to paint a picture. The photos, fonts, shapes and colors all work with the written word to create energy. This is all part of creating your brand

Print Marketing Collateral

The use of print collateral is changing. In our electronic world. The good news is that creates efficiencies. For start ups and small businesses, t, having customized templates and interchangable graphic files to be printed in house creates efficiencies and the ability to customize.

 

Web Redesign/Landing Pages

I'm not going to lie. I think all good marketing needs to lead with a strong web presence and supplement with print materials only when necessary. This creates the need for 'Opt in' notices on all billings and communications to build a sound email list. But the effort is worth it in savings.

 

Event Marketing/PR

Successful event marketing makes efficient use of traditional and electronic tools. Direct mail supplements email blasts, bill boards, radio ads and newspaper Press Releases and all of them are short and merely a means to promote your web page that has all the detail, registration and online payment vehicle.

 

My Philosophy

Philanthropy: As a sole proprietor and founder and executive of a nonprofit, it's probably not surprising that I believe good business involves giving back to those in need. So I do.

Intensgrity: This is my new word. It combines intensity and integrity. They come from the same root of wanting to excel. I admit to coming at my work as a driven perfectionist, but I've stumbled enough to know I am not perfect. I really anquish over projects until they are the best I have to give. Then I let you tear them apart. I give my heart and soul to the creation, implementation and delivery of your work. Believe it or not, that's fun for me. And my skin is thick enough to take corrective criticism.

Honesty: A days wage for a days work. My fees are reasonable, in a" you get what you pay for" kind of way. I don't charge for time not worked.

Pet Peeve: No phone numbers on websites. Lazy use of technology.

Creating Energy

EE Marketing Strategies tells your story in a unified, compelling context. I create consistent and high impact images suited for your primary message. It all works together, from color, to fonts, to word choices, to graphics. I have a strong grasp of the fundamentals, but have been doing it long enough to enjoy some creativity. My goal is that with the first impression, your prospects and customers know your culture, your specialties and your values. And dog gone it... people like you.

Inspiring Action

I like to inspire your readers/visitors to take action. I do this by developing and leading them through your web site and then ask for the sale. A dynamic web site informs first, then motivates prospective customers to take the next step and make inquiries...maybe even buy or donate. They see value at first glance and want to take action.

Getting Results

Targeted campaigns get results. The old saying, you can't hit a target you can't see fits here nicely.. For most companies, the day of mass marketing is long gone. It's too costly and can't be measured. I develop marketing that promotes products directly to people who care. I bring together the right mix of traditional media, email and web based marketing, coupled with social networking. High impact marketing leads inquiries to you, adding to your bottom line.

So, don't waste your time and money on expensive ad agencies, or web design firms with fancy names. I combine the best of both and get results.

Contact me and let's talk. The initial consulation is free.